Digital innovations
Strategy
DX that supports our company
With the motto of "Shaping Change," we are working to improve productivity and transform our business models by utilizing data and digital technology.
We are promoting DX in three steps, while promoting the development of a data infrastructure that makes it easy to utilize data, which is the foundation for promoting DX, and the development of human resources who can utilize digital technology. In steps 1 and 2, we aim to improve productivity by streamlining daily operations and transforming business processes, and in step 3, we aim to create new value.
By centralizing and standardizing data, expanding the application of AI, and promoting the development of DX talent who can use these digital technologies to drive transformation, we aim to create even greater value for our customers.
●DX Promotion Steps
Initiatives
Step-by-step approach to promoting DX
Based on the strategic steps, we are continuing to promote digital transformation by taking the following initiatives.
| STEP 3 |
AI simulator proposes optimal combustion of CN fuel MI speeds up narrowing down of promising materials External corrosion evaluation using AI (AI image diagnosis) |
|---|---|
| STEP 2 |
AI-based talent matching Construction of a data integration and analysis platform for production equipment Implementing a PoC to improve business operations through citizen development and utilize generative AI Optimal product planning using BI |
| STEP 1 |
Improve your SFA utilization level Digitalization of business processes and contracts |
| STEP0 |
|
STEP 0: Developing a data infrastructure and developing digital transformation talent
We have completed the migration of our business systems to the cloud and are working to develop a data infrastructure that will enable us to freely utilize data and AI.
We are developing training programs tailored to each employee's level of proficiency so that all employees can utilize digital technology autonomously. These are divided into three proficiency levels: Basic (able to understand basic knowledge and ways of thinking), Core (able to lead the implementation of DX in response to issues), and Expert (able to formulate strategies). As of October 1, 2025, the number of employees at these levels had reached 4,914, 618, and 187, respectively. In addition, more than 5,000 people have participated in seminars and study groups on generative AI.
STEP 1: Improving efficiency of daily operations
Currently, over 10,000 employees are using generative AI and AI-powered office tools. The company also has an extensive lineup of low-code apps (657) developed by citizens, which are streamlining document summarization, meeting minutes creation, and other daily tasks, such as internal inquiries and information searches.
STEP 2: Business process transformation
We are promoting the optimization and efficiency of business processes based on the use of AI. In the area of Petroleum vessel allocation, we have developed a unique vessel allocation optimization model, which has resulted in greater efficiency in vessel allocation operations. In addition, in the manufacturing division, we are actively working to reform business processes, such as by utilizing an integrated information platform to improve on-site work.
STEP 3: Creating new value
We are working on strengthening customer contact points at Drive On (a digital platform for service station members), enhancing research and development using MI/DX, solutions to increase the utilization rate of CN fuel, and an AI-based external corrosion evaluation system for manufacturing equipment.