November 10, 2023
Others
"Energy that connects people." New company commercial will start airing nationwide from November 11th
Idemitsu Kosan Co.,Ltd. (Head office: Chiyoda-ku, Tokyo; President and CEO: Shunichi Kito; hereinafter referred to as "the Company") will begin airing its new corporate commercials, "TSUMUGU" and "Four Seasons," on November 11th, with the corporate message "Energy that connects people." The new song "Wings" by "milet" is used as the theme song.
当社は、昨年11月に中期経営計画（2023～2025年度）と2050年ビジョン「変革をカタチに」を発表しました。今回のCMは、当社が2050年のカーボンニュートラル社会の実現に向けて、多彩な新しいエネルギーの選択肢とともに、カーボンニュートラルソリューションを社会実装していく想いを表現しています。
「TSUMUGU」篇では、機織機から多彩な色の糸が紡がれ色鮮やかな未来を紡ぎあげる様子を、メイキング動画として当社ウェブサイトで公開します。
■New CM overview
- title
- New company commercial
“TSUMUGU” version 30 seconds/60 seconds
“Four Seasons” 30 seconds/60 seconds - Broadcast starts
- Saturday, November 11, 2023
- Broadcast area
- Nationwide
* Our website You can also view it. - Music used
- "Wings"/milet
■New CM concept
"TSUMUGU" edition
A loom is where multicolored threads are spun vertically and horizontally, creating a colorful future. It is a symbol of our supply chain, which connects the wisdom and aspirations of various fields and delivers a variety of new energy options to society. We envision a society in which diverse people live, supported by our CNX.
*CNX: Carbon Neutral Transformation
“Four Seasons” edition
The spirit of ``Japanese'', which loves nature and the four seasons, and values its cycle and connection with all life, will expand the ``circle'' that promotes CNX. Through Idemitsu's supply chain, the "circle" and "circle" of CNX, which originated in Japan, is expanding and expressing the image of leading society.
■“TSUMUGU” making video
CM中に出てくる織物を機織機で織り上げる様子を撮影しました。メイキング動画を当社ウェブサイトでも公開しています。ぜひご覧ください。
・当社ウェブサイト：https://movie.idemitsu.com/
<milet>
Singer-songwriter from Tokyo
A female singer-songwriter who spent her adolescence in Canada and is known for her songwriting that has a global presence and her unique husky, profound singing voice.
Major debut in March 2019. Their debut song "inside you" produced by Toru (ONE OK ROCK) reached number one on 11 popular music distribution sites including iTunes. In August 2019, they released their 3rd EP "us", which includes the theme song for a TV drama, and it debuted at number 1 on the Oricon digital rankings, as well as number 1 on seven subscription services including AWA, Spotify, d Hits, and LINE MUSIC. Record.
In June 2020, they released their 1st full-length album ``eyes'', which included a total of 18 songs, and debuted at number 1 on both the Oricon Weekly CD Album Ranking and the Oricon Weekly Digital Album Ranking. In addition, it ranked first on Billboard JAPAN's "HOT ALBUMS" for two consecutive weeks, and was in the top 10 for eight consecutive weeks.
Their 2nd full-length album ``visions'' released in February 2022 and 3rd album ``5am'' released in August 2023 also entered the top 10 of the Oricon weekly digital album ranking for 4 weeks.
In addition, she will perform as a singer at the closing ceremony of the Tokyo 2020 Olympic Games in August 2021. At the end of 2022, they will be participating in the NHK Kohaku Uta Gassen for the third consecutive year and continue to attract a lot of attention.
Regarding news release
contact information
Idemitsu Kosan Co.,Ltd. Public Relations Department, Public Relations Division