September 29, 2023
Smart Yorozuya
First store of "apolloONE", a specialty store specializing in mobility services, opens. In order to meet the diverse needs of the local community, we will evolve the value we provide to "Yorozu"
Idemitsu Kosan Co.,Ltd., Ltd. (Head office: Chiyoda-ku, Tokyo; President and CEO: Shunichi Kito; hereinafter referred to as "the Company") will develop a new specialty store called "apolloONE" specializing in mobility services, and will open its first store, "apolloONE Koto Toyocho KeePer PROSHOP" (Koto-ku, Tokyo), which will offer car wash and car coating services, on October 7th.
Our Smart Yorozuya concept aims to provide new value to "Yorozu" beyond just refueling services, in response to the diverse needs of the local community.
"apolloONE" store design and logo
"apolloONE" store design and logo
"apolloONE" store design and logo
In our Medium-term Management Plan, we have set out the "Smart Yorozuya Concept," and in order to maintain and utilize our nationwide network of apollostation as an important infrastructure, we are promoting reforms to not only serve as traditional gas stations, but also as lifestyle support hub of the local community. apolloONE is one such type of gas station, and is a new type of gas station that responds with high levels of expertise to needs such as car washes, car coating, car sharing, rental cars, vehicle inspections, bodywork, maintenance, and car sales and purchases. We will enrich our customers' car life with the gas station network operated by locally rooted dealers and the Idemitsu official app "Drive On."
apolloONE has a warm design based on black and brown wood grain patterns, expressing lifestyle support hub customers can use with peace of mind.
"apolloONE Koto Toyocho KeePer PROSHOP" will provide specialized car wash and car coating services. In the future, we aim to develop approximately 250 apolloONE stores by 2030, and will flexibly respond to diverse and changing mobility needs.
■Established a new slogan: “Various a! in this town.”
The new slogan, "Various A! in this town," expresses the commitment to transform apollostation which was previously a gas station that mainly supplied fuel, into lifestyle support hub of the local community. Apollostation will evolve into apollostation (diverse, infinite) to contribute to solving the problems of each community, such as supplying diverse energy sources, providing a wide range of transportation options, and building communities that enrich people's lives.
Regarding news release
contact information
Idemitsu Kosan Co.,Ltd. Public Relations Department, Public Relations Division