Digital Transfomation Department /
Bringing New Value
to the Energy Industry
Due to dramatic changes in the energy market, there is a growing demand for services that address increasingly advanced operations and evolving customer needs. In response, Idemitsu is introducing Digital Transformations (DX), which will be incorporated into all of its processes. For example, DX will facilitate increased operational efficiency through improved workplace systems; verification testing of AND WASH, the first Japanese carwash reservation app; and creative collaborations with other business interests. Inside and outside the Company, we are using a variety of innovative approaches to embrace new challenges. Based on a clear understanding of crucial issues, Idemitsu is employing digital technologies to transform our services, thereby becoming even more essential to our customers.
Creating a New Idemitsu
“Every day brings exciting new challenges,” declares Yusuke Shimogaki, a founding member of Idemitsu’s Digital Transfomation Department. Established in January 2020, “The Digital Transfomation Department is staffed by people with diverse specializations in various fields, including data scientists, systems engineers, and digital marketing specialists.” This multi-talented group of individuals was brought together to address the unprecedented transformation expected in the energy industry. Yusuke and his team are being counted on to create a new Idemitsu.
Helping Those on the Frontline
Many tasks at Idemitsu oil refineries and business offices are currently performed manually. Yusuke looks for ways of making these processes more efficient. When developing systems to support the staff of the Chiba Oil Refinery, he explains, “The most important thing is to carefully identify tasks by working closely with the frontline employees.” Though he often found himself in fields outside his area of specialization, he effectively conducted countless interviews to pinpoint underlying issues. Placing himself somewhere between the frontline staff and IT specialists, he determines which functions are truly needed, then creates the ideal system despite the constraints of time and budget.
Creating a System
People Really Need
The system developed for the Chiba Oil Refinery is expected to improve operations dramatically, and frontline employees have expressed their appreciation to Yusuke. His work on the project is now complete, and the system is in use every day. “My priority is not the technologies, but creating something that people on the frontline really need and want.” Yusuke’s focus on easing the burden of frontline employees, even just a little, has gradually begun to change Idemitsu.
DX Changes Everything
Yusuke is now working on transformations in the value chain of the Lubricants Business Sector. “I want to create successful cases here,” he asserts, “and then expand them to other divisions in Idemitsu.” He believes that even those divisions resistant to change will be agreeable if the results are evident. Although originally intended to increase in-house operational efficiency, DX is now integrated in a variety of projects focused on enhancing customer value and ensuring the Company’s sustainability. Soon, the services created in the Digital Transfomation Department will be available to customers at service stations and other touchpoints across Japan and around the world.