The Idemitsu Brand

The Idemitsu Logo as the group’s logo


The Idemitsu logo featuring the Chinese characters of the company's name in calligraphic form was written by the hand of founder Sazo Idemitsu.
The logo was registered as a trademark in 1964, when it went into use at service stations across Japan. It is used in various places as the logo representing the Idemitsu group, regardless of business field.
These calligraphic characters, rare as a corporate logo, symbolize Idemitsu's tradition as a company founded in 1911 and its identity as a Japanese firm.

The Apollo Logo


This logo at Idemitsu's service stations is known as the Apollo logo. It is used as the symbol of the Idemitsu group's energy business as a whole.

The opportunity of establishing the "Apollo logo" dates back to a point in time when we received designation as a primary oil distributor and made a new start.

When we established our logo, the founder saw the picture of "the profile of the person who let hair stream" of a signboard raised in the shop where he passed. He liked the picture as "it had sense of speed". We became the logo's design based on the picture after having had the consent of the manufacturer of the product on the signboard. In 1952 the Apollo logo came to be known widely in Japan with the high reputation of this product with the epoch-making high-performance gasoline called "Apollo Gasoline".
We renewed the current logo in 2006. It was added some changes such as large and simple with the profile of the logo and increasing for sense of speed to an oval from a circle with the ring around the profile.

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