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  • Idemitsu Kosan sponsors HINO Team SUGAWARA as it tries for its ninth straight victory in the under-10-liter truck class of the Dakar Rally, the toughest race in the world

Idemitsu Kosan sponsors HINO Team SUGAWARA as it tries for its ninth straight victory in the under-10-liter truck class of the Dakar Rally, the toughest race in the world

December,18,2017
Idemitsu Kosan Co.,Ltd (Head Office: Chiyoda-ku, Tokyo; Representative Director and CEO: Takashi Tsukioka) will sponsor HINO Team SUGAWARA in the 2018 Dakar Rally, which is to take place January 6-20, 2018. We will also be the technical sponsor in charge of the engine oil and gear oil for the team.
As we have done since 2016, we again will be cosponsoring HINO Team SUGAWARA, which was established by Hino Motors, Ltd. (Head Office: Hino-shi, Tokyo; President: Yoshio Shimo) and Japan Racing Management Co., Ltd. (Representative: Teruhito Sugawara), in the 2018 Dakar Rally. We will also be utilizing our experience and knowledge regarding oil development to supply the team’s racing truck, the Hino Ranger, with engine oil and gear oil designed specifically for racing as it tries for its ninth consecutive victory*1 in the Dakar Rally.
A Hino Ranger crossing rough terrain in the 2017 Dakar Rally
A Hino Ranger crossing rough terrain in the 2017 Dakar Rally
(Photos courtesy: Hino Motors, Ltd.)
The Dakar Rally is a two-week off-road race across deserts and wild terrain spanning approximately 9,000 kilometers, where the competition is decided by the total time taken to reach the finish line. Around 300*2 of the fastest vehicles in the world will take part in the rally, known as the “toughest race in the world” because it’s not unusual for less than 50% of the competing vehicles to make it to the finish line. HINO Team SUGAWARA has competed in the Truck division since 1991, winning first place eight consecutive times*1 from 2010 through 2017.

Through this technical sponsorship, we would like to demonstrate that the technological strength we have cultivated in oil development also is applicable to off-roading, as well as supporting HINO Team SUGAWARA as it takes on the challenge of the Dakar Rally 2018.

*1 Truck division, under-10-liter class
*2 Rough number of entries to the Dakar Rally 2018 as of December 7 (see the organizers’ website for the final number of entries)
  http://www.dakar.com/dakar/2018/us/rider/starters-bikes.html
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