The Idemitsu Brand
The Idemitsu Slogan
Assurance, Greater Power and Satisfaction: The Idemitsu Promise
Hotto Anshin (Assurance)
Idemitsu provides customers with a feeling of security and the warmest, most heartfelt service in the industry.
Motto Katsuryoku (Greater Power)
Idemitsu brings greater power to people's lives and society with high ideals and energy
Kitto Manzoku (Satisfaction)
Idemitsu continuously pursues advanced values and delivers satisfaction to meet the expectations of customers and society.
The Idemitsu Group will continue aiming to be a company that provides satisfaction to its customers and all other stakeholders.
Its slogan of “Assurance, Greater Power and Satisfaction: The Idemitsu Promise” embodies this strong belief.
Each and every Idemitsu staff member acts with this slogan in his or her heart.
Today, the mission and value of the enterprise are being questioned amid massive economic and social transformations. The Idemitsu group believes that it is essential to express its approach and ideals to its customers and all other stakeholders.
Based on this concept, the Idemitsu group's slogan of“Assurance, Greater Power and Satisfaction: The Idemitsu Promise”(“Hotto, Motto, Kitto”in Japanese) was born. The Idemitsu Group intends to demonstrate even greater power based on this slogan. The continued support of all stakeholders is appreciated.
The Idemitsu Logo
The Idemitsu logo featuring the Chinese characters of the company's name in calligraphic form was written by the hand of founder Sazo Idemitsu.
The logo was registered as a trademark in 1964, when it went into use at service stations across Japan. It is used in various places as the logo representing the Idemitsu group, regardless of business field.
These calligraphic characters, rare as a corporate logo, symbolize Idemitsu's tradition as a company founded in 1911 and its identity as a Japanese firm.
The Apollo Logo
This profile of a human being displayed at Idemitsu's service stations is known as the Apollo logo. It is used as the symbol of not just Idemitsu's service stations but the Idemitsu group's energy businesses as a whole.
